How Does Google Pick Which Sites to Rank in the Age of AI Content?

Did you know that in today’s digital world, Google’s ranking algorithm has evolved significantly due to the rise of AI content? Now, Google employs complex machine learning models that consider various factors to determine which websites deserve top positions in search results. One essential factor that has gained significant importance is E-E-A-T.

What is E-E-A-T and Why is it Crucial?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s Quality Raters Guidelines mention E-E-A-T more than 130 times, highlighting its significance in determining website rankings. According to a study by Backlinko, high E-A-T (Expertise, Authoritativeness, and Trustworthiness) pages tend to rank better on Google’s search results. (Source: Backlinko )

If you want your site to stand out and rank higher in search results, focusing on E-E-A-T is essential.


– Introduce Your Team: Enhance transparency by adding author bios and introducing your team on the About page. Highlight their credentials to showcase expertise.

– Use Profile Pics: Humanize your website by adding profile pictures of the authors and team members. Visuals help build trust.

– Display Contact Information: Google likes real businesses, so don’t forget to include a physical address and phone number. This adds authenticity and credibility.

– Highlight Credentials and Achievements: Use the About page to emphasize the team’s achievements, awards, and content creation/review processes.


– Create High-Quality, Original Content: Your content should go above and beyond typical information. Focus on providing valuable insights and solutions to users’ queries. Regularly audit and update old content to keep it fresh and relevant.

Also Read:   How to Rank website in 2019 - Follow these 8 SEO Tips

– Credible Sources and Factual Accuracy: Ensure your content is created by credible sources and backed up by external references. Google values accurate and trustworthy information.


– Establish E-A-T with Backlinks: Building backlinks is crucial to demonstrate Expertise, Authoritativeness, and Trustworthiness.

– Guest Posting and Link Insertions: Reach out to reputable websites for guest posting opportunities and link insertions. This can enhance your site’s authority.

– Digital PR: Collaborate with influencers or press outlets to earn mentions and links, boosting your site’s credibility.

– Create Linkable Assets: Develop shareable guides and data-driven content that others would want to link to.

In Conclusion

Did you know that improving your site’s E-E-A-T score is within your reach? By focusing on authorship, delivering high-quality content, and building relevant backlinks, you can boost your website’s organic traffic and visibility. 📈🔝 According to a study by Moz, pages with higher E-A-T signals tend to rank higher in Google’s search results. (Source: Moz )

Remember, it’s not just about impressing algorithms, but also about providing real value to your audience and establishing your site as a trustworthy and authoritative resource. So, go ahead and implement these actionable tips to make a positive impact on your website’s seo ranking!

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