How can I guest blog without it appearing as if I paid for links?

Ben Holland from Phoenix asked a question “How can I guest blog without it appearing as if I paid for links?” Matt Cutts , Head of web Spam Team at Google, replied via Google Webmaster Video.  I saw his answer on you tube as well as on Twitter and found much interesting. Please have look at Matt Cutts Tweet:-

For more information about upcoming news , Please check out these websites:-

1. YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
2. Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
3. Webmaster Central: http://www.google.com/webmasters/