Google+ adds page view counts to user profiles

Google+ adds page view counts

Ever wonder how many times your shared Google+ content has been seen? Starting today you’ll see a new number on your Google+ profile or page: total content views. Google made an interesting update to Google plus. Every profile page now includes the total number of times the user’s content has been seen by others. This new number is the sum of all of the views of the user’s profile, posts and photos since October 2012.

Google+ adds page view counts
Google+ adds page view counts

If you want to hide your views, you can also do that from your profile settings. Google probably hopes that many users will be surprised by how many people have seen their posts. The same probably goes for brands and the many celebrities Google has been courting on Google+. You can Check out my Google Plus Profile Here

What is the Scope of SEO ?

Hi Friends, Today I am going to discuss very important topic in Online Marketing. Well before we discuss , you should know about me:-

I am a Digital Marketing Professional with 6 years of Online Marketing strategy & consulting experience. I like to work with start-ups and companies looking to develop new online business. I have trained hundreds of corporate & entrepreneurs on Internet Marketing strategies.

Also Read: SEO Consultant in India – Adesh Saxena

Also Read: Outsource Internet Marketing Services – Why, When And How?

Also Read: Click to Know More About Me

I am really very thankful to all my senior and co-workers who helped me a lot in clearing my doubt “What is the Scope of SEO ?”  3 years back I have started my career as a SEO Executive. How can I forget my days that I have spend in Lucknow while working at my work station. Those who are not aware about SEO, I want to explain here:

SEO which is known as Search Engine Optimization is the back bone of all the companies of Online Marketing, without which their success in entire world is not possible at any cost. 

Two years back while doing Off Page optimization , I have posted a question in Yahoo Answer:-

what is the scope of SEO

Little bit satisfied from this answer but I was not getting the right one. Now almost 2.5 years have passed and today I can see my bright career in field on Internet Marketing. Now my clients and student asks – “Sir Is there any Scope of SEO or How much will I get from this career ? Well I am also looking for same answer. After working with different clients as SEO consultant and Social Media, I have exactly no idea about my earning. Its depend upon your work, strength, dedication, bloody eyes, sweat, determination and a crazy mind for Internet marketing.

Also Read: Outsource Internet Marketing Services – Why, When And How?

Here is the best example given by one of my friend:

Always relate SEO with real life things and you can find SEO is existing every where.

For example : Think your college as web and students as websites. Principal/Professors as Google crawler who always crawls you and keep your updates. Every students (websites) tries hard to come best (top ranking in Google) in College for which they do lots of hard works (SEO – On-page & Off-page ) + and connect with others socially (Social Media Optimization) , Professors records this and help you to get ranking”

To get ranking in college(Google SERP), there are two ways either you bribe the professors (Sponsored listing) or do hard work (Organic Listing) or cheat in the exam(Black-Hat SEO).”

SEO is the force behind a company’s online success. All the companies in India and the world are now keeping huge budgets for internet marketing. People know that SEO can bring them new prospects for their products and services. But what’s the scope of SEO’s in India in comparison to the rest of the world.

Finally I would say that there is a very good scope in SEO industry. SEO will never go dead in future, the process of SEO will change by Google ‘s updates and we have to just follow them and do quality work. SEO is a very long process and for every business SEO plays an important role to increase visibility of your business on search engine.

How and Why to use Pinterest for Social Media Marketing ?

Few years back, I have created account on Pinterest and found that using Pinterest is very interesting and user-friendly. Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Pinterest is very popular site mostly used by US and there are lots of daily active members. Here is my Pinterest Profile: www.pinterest.com/adeshsaxena

Adesh Pinterest Profile

Before discussing the main topic lets discuss the important features of Pinterest:-

1. Boards:-  

Boards are just like folder where you organize your Pins (fav Images and Videos of your interest). You can set up group boards to share ideas and plan with your friends. You can even make a board secret (visible to you only)—perfect for gift ideas or other things you want to keep a surprise. Here is example of secret boards:

Secret Pinterest board

Follow people and boards to get their latest Pins delivered to your home news feed. You can follow all or someone’s boards or just the ones you like best.

2. Pin and Repin:- 

A pin is an image or video you add to Pinterest that link back to the site where it was discovered. You can pin anything you discover on Pinterest or around the internet. The best ways to pin A pin is an image or video you add to Pinterest. You can add a pin from a website utilizing the Pin It button or from the site’s URL, or you can upload an image from your computer. All pins should link back to their original source. A repin is adding an image you discover while searching Pinterest to your own board. When you repin an image, the user who initially pinned the image will also get credit. Repins maintain the source-link of the image no matter the number of times it’s repinned.

There are lots of interesting features like site verify, Pinit widget and many more. I will discuss these topics later on. So lets come to main topic Why one should use Pinterst for his business or in other words you can say How to use Pinterest as Social Media marketing.

Also Read: 10 Facebook Marketing Tips for Managing your Business Page

Recently, companies have started to explore the benefits and advantages of Pinterest. Few years back Pinterest reported having over 10 million unique visitors. In the past six months alone Pinterest has growing over 4000%.

Josh Davis of LLsocial.com clearly explains the workings of Pinterest buying behavior:

“For retailers, the path to purchase from a social network is no more direct than on Pinterest. ‘See it, like it, buy it’ happens frequently … Even in cases where the path to purchase is not as direct, rarely do you have a social network where linking to for-sale items is done so frequently. You have clear social proof of the desire for the item, you see a picture of it, and you are only one or two clicks away from being on an e-commerce site.”

As an online business owner, you’ve likely heard a lot about how Pinterest can drive online sales. This is my hands on experience with different e-commerce company and after working on Pinterst I have seen my websites are getting huge traffic from Pinterest. I have created companies profile on Pinterst. Few of them are:

  • http://www.pinterest.com/phoolwaladotcom/
  • http://www.pinterest.com/mumbub
  • http://www.pinterest.com/foodingout
  • http://www.pinterest.com/cozyposyonline/
  • http://www.pinterest.com/talkingtulips/
  • http://www.pinterest.com/greenlivingbees
  • http://www.pinterest.com/sognointerio/

Pinterest will not only provide you with more backlinks to your site, an important SEO ranking signal, but also it will likewise enhance your exposure as well as awareness to the relevant user. Here I am sharing few tips that will sure help you:

  • Make sure you write an interesting profile in author bio section. This will grab the attention of the user and he will follow you. Adesh Pinterest
  • Verify your website and linked your Facebook and twitter profile. A right mark at last of the website is very important as well as it shows that ownership of the website. You can see in above picture.
  • Create Pinterest board according to keywords (seo point of view). See Here
  • Include call to action in your boards and pin’s description .
  • Include Pinit Share plugin and Pin share button to your webpage.
  • Comment, like and Repin relevant pins
  • Repining other images and videos is a good trick to notify them.
  • Don’t spam. Pin only niche related images and videos
  • Set a good and eye-catching image as Board cover

Change cover1

  • Click on Search option and find what your competitors are doing on Pinterest likes what type of boards and pins they are adding. In this way you will get basic idea for you Pinertest profile.
  • Don’t forget to add your Pinterest profile on other Social Media Channels like Facebook, Google+ etc.

Let me know about these Pinterest marketing tips. If you need help with any of these points, feel free to ask me via comment box. If you find this article useful, do consider sharing it on Facebook and Google plus and other social media profiles for others.

Important SEO Browser Extensions and their Use

SEO Browser Extensions plays very important tool in managing your SEO Projects. There are many search engine optimization extensions are plugins available for various browsers like Chrome , Firefox and so on. I love Chrome browser because of it several good features. Here I am sharing few SEO extension few for Chrome and few for Firefox browser that I am using from 3 years.  All of these plugins are free.

 Seo browser extension

SEO Browser Extensions:-

MozBar:- Access important SEO metrics while you surf the web. This extension from Moz lets you see metrics like Domain Authority and Page Authority for every page you visit, analyze links as you browse, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools.

SEO Quake:- Seoquake is a Firefox SEO extension aimed primarily at helping web masters who deal with search engine optimization (SEO), social media optimization (SMO) and internet promotion. Seoquake allows to investigate many important SEO parameters.

SiteTrail:- Perform SiteTrail lookups via right-click menu straight from your web browser. You can find all kinds of info about websites around the world such as the site rank, site value, server location, site traffic, SEO statistics, site analytics and much more.

Meta SEO Inspector:- Use Meta SEO Inspector to check the meta data found inside web pages: HTML meta tags, XFN tags, microformats, canonical attribute, and no-follow links.

SEO For Chrome:- This popular SEO extension for Chrome provides easy access to SEO tools. Get Google PageRank changes, backlinks checks, keyword research, social media share improvement, and more.

SEO SERP Workbench:- This tool allows you to quickly check the position of multiple sites — yours and your competitors by a keyword.

Extensions

 

Firebug:-  This is one of my Favorite extensions which helps me to monitor CSS, HTML, and JavaScript live in any web page. You can check your competitor’s code, and locate the tweaks and tags to boost your rankings. Inspect element in Chrome browser also helps you to check the same things.

Sorezki SEO Plus:- This  extension upgrades Google Webmaster Tools, Yahoo! search engine, and Google Analytics with social activity statistics, on-page results, social media information, geo-location search tools, Page Rank and search engine ranking.

SEO Site Tools:- SEO Site Tools displays key SEO metrics in six sections: external page data, page elements, social media, page terms and tools, domain information, and suggestions for your site.

Page Speed Insights:- This tool will analyzes the performance of your web pages and provides suggestions on how to make them faster.

Facebook to buy messaging app WhatsApp for $19 Billion

Facebook has bought messaging app WhatsApp in a deal worth a total of $19 billion in cash and shares. Facebook has posted on its blog, detailing the reasoning behind the acquisition.

Facebook announced that it has reached a definitive agreement to acquire WhatsApp, a rapidly growing cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.

WhatsApp has built a leading and rapidly growing real-time mobile messaging service, with:

  • Over 450 million people using the service each month;
  • 70% of those people active on a given day;
  • Messaging volume approaching the entire global telecom SMS volume; and
  • Continued strong growth, currently adding more than 1 million new registered users per day.

The acquisition supports Facebook and WhatsApp’s shared mission to bring more connectivity and utility to the world by delivering core internet services efficiently and affordably. The combination will help accelerate growth and user engagement across both companies.

“WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable,” said Mark Zuckerberg, Facebook founder and CEO. “I’ve known Jan for a long time and I’m excited to partner with him and his team to make the world more open and connected.”

Should I not approve comments with poor grammar?

The question was – ‘Should I correct the grammar on comments to my WordPress blog? Should I not approve comments with poor grammar? Will approving comments with grammar issues affect my page’s quality ratings?’

Matt explained in his recent video that one need not worry about the grammar in comments and just needs to make sure about high quality content. There are people around who will just write anything, not making any sense. YouTube videos and several other properties may have all sorts of comments, which doesn’t mean they won’t rank.

It’s very easy to find the difference between a comment left by bot and a comment left by a real person. Matt says, As long as the comment appears to have been left by a real person, but the spelling and grammar may not be perfect, it’s still ok to accept the comment without correcting. Matt said that bad grammar in a comment reflected more about the writer and not the site, so one need not stress about it. Here is that Video of Matt Cutts:

SEO Site Optimization – Check list before Publishing a New Site

I think this will be the question of everyone who wants to optimize his site especially for beginners. So before discussing these topics lets understand basic of Search Engine Optimization.

In simple words Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

Here is the formula that used to rank my client’s website:

Great Content + Quality Links = Search Engine Success!

Now a day’s most of the people want to rank their website in various search engine and they think that SEO is magic, just use some tricks and get rank in SERP. Well I want to clear here SEO is not a magic it’s all about high quality content as well as quality and natural links. They are doing lots of SEO mistakes and in results their site are getting banned by Search Engines. When it comes to optimize your site I would recommend to audit your site first and then make a SEO strategy.

A Simple Guide to Getting Better Search Results

  • Write content that uses words and phrases used by people who search for your product
  • Build links to your pages to show they are important
  • Keep doing it!

There are number of people in SEO industry and they are promising to increase website ranking in couple of months. Yes I am agree with their words but Here I would like to ask one question How long you can maintain that rank in SERP ?

Google is coming day by day with its different updates and algorithm so in this situation you have to follow the Search Engines Guidelines and this is very crucial that you should know about Google latest updates and algorithms.

Ok Now Lets talk about SEO. SEO has traditionally divided into two main areas; on-page optimization which covers what can be done on the pages of the website itself, and off-page optimization which covers activity that takes place elsewhere (e.g. link-building, getting quality backlinks etc.).
On Page and Off Page factors

What to do before Optimizing a site ?

This is very important that you should check all these things mention below:

1. Competitor Analysis:- The most first step to competitor analysis is to see what keywords they’re targeting. You also need to understand their link building strategies, their On and off-site SEO, and other steps they’ve taken to achieve top rankings. As of now there are various sites and tools are available but I would recommend to use Link Assistant Power Suit. With the help of this software, you can check the SEO strategy of your competitor website.

Also Read:  8 Killer Tips to get your keywords in Search Engine Result

2.Keyword Research:- Keyword research is one of the most important in the search marketing field. Without good keyword research, your site will never make the splash in the search rankings that you want. When doing keyword research, it’s not simply about getting visitors to your site, but about getting the right visitors to your site. For best keyword research, Check free tool Google Keyword Planner. See the Video of Erica Stone explaining about Keyword Research:

3. Content Optimization:- In my mind, content is properly optimized when your readers don’t even notice the keywords peppered throughout the copy. Using keywords several times in your article may be the reason of site penalization. Try to make your content high quality including Image, Embed slides and Embed videos.

4. SEO Friendly Design:- Your site needs to be designed in such way so that it’s easy for the search spiders to crawl through it. Your pages need to be designed to load quickly so that your bounce rate won’t effect. Avoid using Flash and lots of java queries as it increase site loading time.

Also Read: Few SEO mistakes you should avoid during optimizing a website

5. Interlinking:- Interlinking is important for both SEO and navigation purposes. Internal link structure refers to a structure which let you link the other pages of your website with any other relative pages, these also may serve as backlinks. In 600 word’s article use 3-4 internal links on relevant web pages. Please avoid spamming while adding Internal linking.

So that’s it. What do you think about site optimization checklist? Leave your questions and comments in the box below.

Should I build links using article directories? – NO Said Matt Cutts

Should I build links using article directories

Matt Cutts, head of web spam at Google, posted a video answer encouraging webmasters not to use article directory web sites for link buildings.

The Question was: Links from relevant content in article directories — Seen as good or bad? eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that? Matt Cutts replied on this to not use Article Directory only for building back-links. Here is that Tweet and Video, Please watch: 


Now everything is clear here, If you want to improve your ranking in Google search engine than stop all kind link-building strategies. Your Content should be unique and high quality content.

In 2014 one cannot fool Google by generating spam links. Actually I am happy with all the Google updates, because it removed all copy paste guys from SEO industry. I think it would be shocking news of SEO outsourcing companies who are dedicatedly doing Article Submission.  A lot of companies are paying huge amounts of money for this kind of strategy. Article directory submission has been very effective in traditional SEO, but with the new algorithm that Google is implementing right now, I don’t think it’s still going work.

In his most recent video about Faebook and Twitter Cutts also confirm that they are not counting the links from these sites.  I think this is big challenge for everyone because till date most of the webmaster are involving in such link building strategies but they have to think about On Page Optimization as well as high quality Content.